By Julie Snyder, Director of Communications
As WACAP’s Director of Communications, I have the pleasure of overseeing the organization’s marketing, advertising, media relations and social media – as well as communications with our pre-adoptive and adoptive families, and the many prospective adoptive parents who contact WACAP each month. Like most positions at WACAP, it’s a big job with a small budget. We rely on viral marketing and word-of-mouth to help us spread the word about what we do, and the many children who need families. My friends and acquaintances often remark that they would have a hard time working in my position. They feel it would be too sad, or too hard, to think about the world’s most vulnerable children every day. To them I say this: “It IS hard, but it is also worth it—every day.” Even on the tough days, when there’s not enough money for a project I’d like to take on—or there are negative adoption stories headlining the news, it’s worth it. Even knowing that some children will grow up without ever being adopted, and that some may not survive life in an orphanage due to disease or untreated medical conditions, it’s still worth it.
All I have to do is look at my six-year-old daughter, the strongest person I know, a little girl who was born in China not only prematurely, but with a wide open cleft lip and palate. Today she is a thriving kindergartener, who loves all things “princess” and who’s biggest worry over the last year has been what to be for Halloween (and yep, she chose Elsa!)
It’s true, all of the children for whom we find families have experienced deep loss, and sometimes we look at their files and we do see sadness. But more often, we see potential! Sometimes we see the faces of our own children when we look these kids’ files. We see medical issues that can be treated (and sometimes overcome completely) through modern medicine. We see developmental challenges that can be addressed with therapy treatments and the one-on-one attention that a family offers. We see the opportunity for education, nutrition, stability, and – most importantly – the love that only a family can provide.
In WACAP’s Communications department, we feel extremely fortunate to hear about children and families united through adoption every day. Children who, in many cases, were not considered “adoptable” until WACAP made a promise to find them a family.
So yes, it’s all worth it…every day.